ARC Creative: Post-production management from day one

In February 2025, ARC Creative launched with momentum.  Founded by experienced talent, the studio immediately began taking on commercial work across the food, gaming, and finance sectors. Today, ARC Creative operates as a full-service post-production facility specialising in VFX, animation, design, live action, direction, editorial, colour, and experience. 

“Work began for us on the very first morning,” says Brendan Kahn, Director of Production at ARC Creative. “We needed to organise our talent, budgets, time, and other resources very quickly – ideally, within the first 48 hours of running the company.” 

To manage that pace, the team turned to CETA Software.

Up and running in no time 

Launching a new post-production studio means bringing people, projects, and processes together at a rapid pace. ARC Creative’s founders knew that if operations weren’t structured early, growth could quickly become chaotic. 

“My first exposure to CETA was in 2016, so I’ve been using it for almost ten years,” continues Brendan. “It was a no-brainer to use CETA at ARC Creative. There was no other tool that fit the bill. Its onboarding and customer service teams really helped us get off our feet by helping move our data onto the platform.” 

With CETA’s proven reliability and familiarity across the industry, ARC Creative could focus on artistic delivery without being slowed down by setup complexity or steep learning curves. 

One source of truth for post-production management 

From bidding and scheduling to billing and reporting, ARC Creative runs every operational workflow inside CETA. 

“We now use CETA as a single source of truth,” says Brendan. “Whether for bidding, resource management, billing, or financial tracking, our end-to-end processes are all within one platform. That gives every project manager comprehensive oversight – something we rely on heavily, especially in the early days when multiple projects were underway as we were establishing ourselves.” 

“It was a no-brainer to use CETA at ARC Creative. There was no other tool that fit the bill.”

Brendan Kahn, Director of Production, ARC Creative

Full visibility across all projects 

With complete clarity across live productions, ARC Creative’s team can concentrate on what matters most: delivering outstanding visuals. 

“Many established studios use CETA because it gives a high level of control,” adds Brendan. “We’re able to make better decisions around bidding, invoicing, and resource allocation. These might sound simple, but once you’re running multiple projects, they become complex fast. They’re core to making a business function.” 

That operational control enables ARC Creative to deliver at an enterprise level while still operating with the agility of a start-up. Managing a rapidly expanding roster of clients and disciplines, from VFX to direction, is no small task, but with CETA, the studio can scale confidently without losing creative focus. 

Evolving alongside the studio 

At ARC Creative, CETA underpins daily operations, supporting the team’s rapid growth and freeing them to focus on the craft itself. As new opportunities emerge, CETA continues to evolve in tandem with the studio, ensuring that processes remain streamlined and creative standards high. 

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