The hidden costs of post-production. Insights from Broadcast Tech

We’re experiencing renewal in the post-production industry. As tax incentives and global demand drive a new wave of post-production projects, staying on top of budgets is more critical than ever, especially for studios juggling multiple timelines and teams.

In his latest article for Broadcast Tech, CETA Software’s Managing Director Samuel Edney explores the unseen pressures that inflate post budgets — from inaccurate bids and shifting scopes to the disconnect between finance teams and creative leads. With nearly three decades in the industry, Samuel shares practical insights on how studios can take back control.

Why CETA Software?

Built by post professionals, for post professionals, CETA Software was founded by Samuel nearly 30 years ago to meet the evolving needs of the industry. Today, studios like Framestore, Black Kite, and Residence Pictures use CETA to stay on top of bidding, scheduling, actuals, and reporting — all with real-time budget visibility that keeps every department aligned.

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