Introducing Insights: Smarter post-production reporting, built in

Reporting doesn’t need to be complicated. Yet, across the post-production industry, studios still rely on custom spreadsheets, static exports, and disconnected tools to get a clear picture of how their projects—and their business—are performing.

That’s why we created Insights.

Now available to all CETA Software clients, Insights is a new reporting tool that consolidates your studio’s most important financial, operational, and production metrics into one streamlined interface. No more exporting data across multiple platforms or building your own business intelligence dashboards—Insights gives you live visibility, built right into your workflow.

“Studios want better visibility without having to jump between tools or tabs,” says Samuel Edney, Managing Director at CETA Software. “Insights brings everything together: curated, actionable, and always live.”

 
CETA Software Utilisation Report
 

Studio-wide visibility at your fingertips

Insights was designed to address a longstanding challenge: studios needed better reporting, but few solutions were tailored to the specific needs of post-production teams.

Generic dashboards don’t reflect the nuances of project-based production. So we built pre-configured reports specifically for producers, finance teams, operations leads, and studio heads—covering the entire lifecycle of a project.

These include:

  • Win ratios and quote conversion pipelines

  • Utilisation

  • Department and user breakdowns

  • Project-level overviews

  • Financial performance and billing analysis

  • Profit and loss over time

  • Quoted to booked comparisons

  • Project cost summaries

Each report can be filtered by project, department, team member, or time period, and exported in CSV or XLS formats for easy sharing. Reports can also be accessed via the CETA API if you want to connect them to your own data stack.

 

Real-time data from within your workflow

Insights is fully embedded into the CETA platform. That means all data is pulled from your live quoting, scheduling, time tracking, and billing activity, ensuring it’s always up to date.

This level of integration doesn’t just save time; it improves accuracy. Reports reflect what’s happening in your studio right now, not what was true last week.

Access permissions are controlled using your existing user roles and settings, so sensitive financial and strategic data is only visible to authorised team members.

 
CETA Software Financial Analysis
 

Built to support strategic and operational decisions

From cost summaries to quote pipelines, Insights helps studios identify bottlenecks, track performance over time, and ensure profitability across projects.

It’s particularly useful for:

  • Studio heads, who want to track department efficiency or review profit margins

  • Finance teams, needing quick access to billing summaries and utilisation reports

  • Producers, keeping a handle on budgets, quotes, and project progress

  • Operations managers, monitoring team workloads and capacity

Insights gives every stakeholder the tools to act with clarity, without duplicating data or relying on manual reporting.

 

See Insights in action

If you’re already using CETA Software, Insights is now available on your platform. Head to the Reports section to get started—or reach out to our team for a walkthrough.

And if you’re not yet a CETA client but want to learn more, we’ll be happy to show you how Insights (and the rest of our platform) can help you streamline studio operations, stay on budget, and make smarter business decisions.

 
 
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